Innovation Management and New Product Development (4th Edition)
By Paul Trott
- Publisher: Prentice Hall
- Number Of Pages: 616
- Publication Date: 2008-03-24
- ISBN-10 / ASIN: 0273713159
- ISBN-13 / EAN: 9780273713159
Product Description:
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
8.7MB rared pdf. very high quality
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